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That would dilute the trademark’s value and potentially fill the market with items that look similar to trademarked goods. While it’s unlikely anyone will confuse Iowa with Murrieta Valley, Feldman said allowing one school to infringe on a university’s trademark opens the door for other schools to do the same. Gabriel Feldman, director of the sports law program at Tulane University in New Orleans, said colleges and universities are stepping up the defense of their trademark rights, especially now that the Internet has made high schools and their logos more visible.
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The “C” on the Corona Centennial High School football helmet resembles that of pro football’s Chicago Bears and baseball’s Cincinnati Reds. For example, Vista Murrieta High School and Heritage High School in Menifee use logos modeled after the NFL’s Denver Broncos and New England Patriots, respectively.
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Other local school logos are styled after major college or professional teams. Several years ago, the University of Nevada informed Great Oak High School in Temecula that the school’s Wolfpack logo was too similar to the university’s snarling Wolfpack emblem. A committee of Murrieta Valley students, staff and others will soon meet to determine whether the school’s logo - a curvy bird’s head with a sharp beak and round eye - should be revised or replaced. Karen Parris, a spokeswoman for the Murrieta Valley Unified School District, said it was never the district’s intention to infringe on the university’s trademark. Arens said by phone Thursday that that, for example, the school could replace the logo next time it refurbishes a field. The letter gives no timeline for the school to comply.
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“While your use of the University of Iowa trademarks may not have been intended to harm the University in any way, the University is required by law to terminate such use in order to protect our intellectual property rights,” he wrote. Arens noted that the university’s “Tigerhawk” logo is a registered trademark. 27 letter to Murrieta Valley Principal Renate Jefferson. The university’s trademark licensing director, Dale Arens, sent an Oct. The problem, says the University of Iowa, is that the Nighthawk is too similar to the university’s Hawkeye emblem and infringes on the institution’s intellectual property rights. A 30,000-student Midwest university says the logo of 2,500-student Murrieta Valley High School’s Nighthawks has got to go.
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